Reduce Churn and Increase Revenue
An MVNO provider with nationwide subscriber base of qualified low-income individuals.
A small subscriber base – the customer couldn’t afford to optimally engage the people they were trying to serve owing to the disproportionately high cost of customer acquisition.
We Have a Solution for That.
First, we added scale to existing operations by acting as a third-party logistics provider to streamline and improve existing fulfillment. Next, we sourced the customer’s existing basic phones, then flashed and de-branded the software, in order to fulfill new subscriber orders.
Finally, we designed a customized Business-to-Customer (B2C) ecommerce portal through which the MVNO customer was able to upsell smartphones, accessories, and additional services. This simple website provided customers a secure environment where they could submit documents for income validation, send messages, and make payments. This simplified the transaction process and improved the end-user experience.
SF Cellular stepped in to deepen the customer relationship and improve profitability. Hundreds of basic phones were shipped to new customers’ daily while smartphone subscribers purchased additional service and data.